Post by account_disabled on Nov 25, 2023 7:19:38 GMT
People all over the world have been reflecting on their consumption. Not just about how some product is made, but also whether the company that produces it shares the C Level Executive Email Lists same values. An example of this is a recent study by McKinsey & Company that found that black consumers are willing to pay up to 20% more for the right products and services that meet their needs.
after a big controversy was Target. In 2020, after being accused of promoting racist advertisements that aroused exclusionary ideals, the company began to invest in becoming more inclusive and creating an environment where everyone feels that they belong. This opened opportunities for people who have historically been marginalized and ignored by investing and embracing black-owned brands in its portfolio.
What’s the lesson here? The same company can do an excellent inclusive campaign, and at the same time exclude minorities in their hiring processes. Or it may manage to foster an extremely diverse and inclusive environment in its workspace, but run an unfortunate and controversial campaign.
Yes, brands need to pay attention to how to actually promote diversity, equity and inclusion in all of their areas. But this is not simple, and it will be a constant evolution. The best way to do it? Deeply know your consumers and have strong values rooted in the core of your brand.
Customers will consume from companies in which they can see themselves represented. And, many times, that means companies that publicly express their support for social causes (and act in their favor), or causes that the customer also supports.
It’s not enough for beauty brands to produce makeup for all skin tones. Clients also might want to know if the company has ethnic and racial diversity in its staff, for example.
after a big controversy was Target. In 2020, after being accused of promoting racist advertisements that aroused exclusionary ideals, the company began to invest in becoming more inclusive and creating an environment where everyone feels that they belong. This opened opportunities for people who have historically been marginalized and ignored by investing and embracing black-owned brands in its portfolio.
What’s the lesson here? The same company can do an excellent inclusive campaign, and at the same time exclude minorities in their hiring processes. Or it may manage to foster an extremely diverse and inclusive environment in its workspace, but run an unfortunate and controversial campaign.
Yes, brands need to pay attention to how to actually promote diversity, equity and inclusion in all of their areas. But this is not simple, and it will be a constant evolution. The best way to do it? Deeply know your consumers and have strong values rooted in the core of your brand.
Customers will consume from companies in which they can see themselves represented. And, many times, that means companies that publicly express their support for social causes (and act in their favor), or causes that the customer also supports.
It’s not enough for beauty brands to produce makeup for all skin tones. Clients also might want to know if the company has ethnic and racial diversity in its staff, for example.
