Post by account_disabled on Nov 8, 2023 3:26:06 GMT
When the company offers individualized experiences 74% of them feel frustrated when company sites are not personalized 60% of marketers still struggle to deliver personalized content in real time The second point is the one that interests you most: customizing your company website can offer you enormous opportunities from a holistic perspective of improving and optimizing the purchasing experience . One of the best ways to personalize your website is through so-called smart content . What does it mean? Simple: content is “intelligent” when it changes based on the visitor's behaviors and interests.
In this way, a tailor-made experience is created for the user or reader at the precise wedding photo editing service moment in which they are browsing the site. Although it may seem complicated, the theory of smart content is very simple. If you use HubSpot , for example, you can personalize your content based on several factors: The user's need: if you can understand at what point in the buyer's journey they are (awareness, consideration or decision), you can easily send them the content created for the specific objective The type of device: today more and more users browse from mobile, even.
Thanks to intelligent content, you can show specific content for smartphones, tablets or desktops Geographical location: through the user's IP address, it is possible to trace the place of origin, to send ad hoc content The source from which the user arrived at the site Language: means being able to show content based on the user's language New Call-to-action Using cookies present in users' browsers, HubSpot tries to identify who is visiting the website at that moment to show them appropriate content. It is also possible that there are no previous cookies; in this case, the user is classified as “unknown.
In this way, a tailor-made experience is created for the user or reader at the precise wedding photo editing service moment in which they are browsing the site. Although it may seem complicated, the theory of smart content is very simple. If you use HubSpot , for example, you can personalize your content based on several factors: The user's need: if you can understand at what point in the buyer's journey they are (awareness, consideration or decision), you can easily send them the content created for the specific objective The type of device: today more and more users browse from mobile, even.
Thanks to intelligent content, you can show specific content for smartphones, tablets or desktops Geographical location: through the user's IP address, it is possible to trace the place of origin, to send ad hoc content The source from which the user arrived at the site Language: means being able to show content based on the user's language New Call-to-action Using cookies present in users' browsers, HubSpot tries to identify who is visiting the website at that moment to show them appropriate content. It is also possible that there are no previous cookies; in this case, the user is classified as “unknown.
