Post by moon125 on Nov 10, 2024 4:44:20 GMT
In the process of promotion, the majority of companies representing small and medium-sized businesses are forced to compete with larger market players. At the same time, there are opportunities that allow small shops and food outlets not to waste resources on a useless race, but to create targeted offers. Such marketing is called local.
Local marketing is any marketing activity that involves attracting more customers within a certain radius where your company is located. The main difference from other types of advertising is the presence of a geographic reference to the area.
For example, a grocery store can make interesting offers for everyone who lives near it. Local advertising has a significant advantage over flyers and banner ads. It is that its effectiveness can be assessed in the number of views, clicks, or the level of website traffic.
The use of local marketing will be especially important for many small and medium-sized businesses whose customers must visit a store or restaurant to purchase a product or receive a service. This is primarily necessary:
gyms;
legal advice;
car washes and service stations;
restaurants and cafes that do not provide delivery;
retail stores that do not sell online.
Numerous studies have shown that more than a third of buyers search online for services and products close to their home. For this reason, using the advantages of local marketing helps to convey all the benefits of an interesting offer to people who need your services and work or live near your store, car service or hairdresser.
Direct Campaign Wizard: For Beginner Advertisers
2-master-kampanij.jpg
To demonstrate your offers in Yandex services, you need to create an advertising campaign in Direct. With the help of the Campaign Wizard, you can do this in just a few clicks. The Wizard will accompany all setup stages with tips.
When launching a campaign in Master, you shopify website design need to select the region for which your ad will be shown, or specify a specific point with a radius of half a kilometer. As a result, your offer will become available to consumers who appear in this area every day.
Exact location
Text and graphic ads are a specific format of advertising products in Yandex Direct, including a title, a brief summary and an image. Similar ads can be found in Yandex and its partner sites.
When launching a campaign with TGO, an exact location is usually selected, i.e. the criterion is specified according to which the target audience will be selected for demonstrating the advertising product. And to specify the exact location, you only need to designate a specific point on the map and the required radius.
A simple example. You opened a small restaurant and want to advertise business lunches. To do this, you need to select the area around your restaurant. The advertisement will be visible to employees who work in the neighboring office, and during their lunch break they will definitely remember about the promotion you are holding!
Advertising subscription in Yandex Business
Advertising subscription in Yandex Business allows you to launch an advertising product simultaneously on many resources on the Internet. You need to tell about your store, cafe or massage parlor and choose where to send customers, and the advertising subscription will take care of the rest.
It is used to set up and launch ads, as well as track the results of traffic growth at your retail outlet.
Advertising in geo-services
3-yandex-karty.png
Geoservices include Navigator, Maps and Metro from Yandex. Geoservices capabilities allow people to build optimal routes for movement around populated areas.
You have the opportunity to place local advertising in geo-services based on the tasks set. Thus, a pin is a branded mark on the map that will indicate your outlet to people passing by.
During the launch process, you can narrow your audience by selecting a specific gender, age, and interests, thereby getting the greatest reach of the audience you are interested in. Placing ads in geo-services will be useful for establishments that are convenient to visit on the way to work or on the way home. This could be a spa, a home appliance store, or a service center.
Local marketing is any marketing activity that involves attracting more customers within a certain radius where your company is located. The main difference from other types of advertising is the presence of a geographic reference to the area.
For example, a grocery store can make interesting offers for everyone who lives near it. Local advertising has a significant advantage over flyers and banner ads. It is that its effectiveness can be assessed in the number of views, clicks, or the level of website traffic.
The use of local marketing will be especially important for many small and medium-sized businesses whose customers must visit a store or restaurant to purchase a product or receive a service. This is primarily necessary:
gyms;
legal advice;
car washes and service stations;
restaurants and cafes that do not provide delivery;
retail stores that do not sell online.
Numerous studies have shown that more than a third of buyers search online for services and products close to their home. For this reason, using the advantages of local marketing helps to convey all the benefits of an interesting offer to people who need your services and work or live near your store, car service or hairdresser.
Direct Campaign Wizard: For Beginner Advertisers
2-master-kampanij.jpg
To demonstrate your offers in Yandex services, you need to create an advertising campaign in Direct. With the help of the Campaign Wizard, you can do this in just a few clicks. The Wizard will accompany all setup stages with tips.
When launching a campaign in Master, you shopify website design need to select the region for which your ad will be shown, or specify a specific point with a radius of half a kilometer. As a result, your offer will become available to consumers who appear in this area every day.
Exact location
Text and graphic ads are a specific format of advertising products in Yandex Direct, including a title, a brief summary and an image. Similar ads can be found in Yandex and its partner sites.
When launching a campaign with TGO, an exact location is usually selected, i.e. the criterion is specified according to which the target audience will be selected for demonstrating the advertising product. And to specify the exact location, you only need to designate a specific point on the map and the required radius.
A simple example. You opened a small restaurant and want to advertise business lunches. To do this, you need to select the area around your restaurant. The advertisement will be visible to employees who work in the neighboring office, and during their lunch break they will definitely remember about the promotion you are holding!
Advertising subscription in Yandex Business
Advertising subscription in Yandex Business allows you to launch an advertising product simultaneously on many resources on the Internet. You need to tell about your store, cafe or massage parlor and choose where to send customers, and the advertising subscription will take care of the rest.
It is used to set up and launch ads, as well as track the results of traffic growth at your retail outlet.
Advertising in geo-services
3-yandex-karty.png
Geoservices include Navigator, Maps and Metro from Yandex. Geoservices capabilities allow people to build optimal routes for movement around populated areas.
You have the opportunity to place local advertising in geo-services based on the tasks set. Thus, a pin is a branded mark on the map that will indicate your outlet to people passing by.
During the launch process, you can narrow your audience by selecting a specific gender, age, and interests, thereby getting the greatest reach of the audience you are interested in. Placing ads in geo-services will be useful for establishments that are convenient to visit on the way to work or on the way home. This could be a spa, a home appliance store, or a service center.
